This brief allowed us to develop a publication with corporate elements and statistical data. I chose to design the annual report for a sporting club. Without making it seem too informal and more like a publication simple for club loyals, I developed an identity for the fictional Melbourne-based soccer club and then continued with those aesthetics through the publication. As is evident with most sporting clubs, team colours dictate team kits, merchandise, etc., therefore I believed it was crucial that I developed this publication with the primary team colours in mind.