Melbourne Cinémathèque 2016

The brief required the development of a new typographic and visual identity for the annual Melbourne Cinémathèque film festival. The project was segmented into three-parts, of which the first was to develop the identity and design a promotional poster for the event. Part-two was the managing and styling 13,000 words and 80 images on a double-sided A1 calendar, listing all films playing at the festival, themes and seasons, as well as advertisements. The final part require us to develop an extra promotional item, whether it be animated or a long banner, I chose to create a video to play at movie the-atres around Melbourne and on television to encourage audiences to attend the festival. My inspiration for my graphic treatment was the sense of movement associate with films and it’s abstract nature, from visuals to sounds to emotions.